Conference apps – A design wake up call

Having reviewed a number of conference apps currently in circulation, we are a little concerned with the adoption of clumsy clip art type cartoons icons being employed by some developers in their deisgn. Surely the design and interface are as integral to projecting a professional, premium image for the event as the functionality of the app? An app presents a sophisticated technological platform and users expect that to be reflected in every part of their experience with it.