Conference and event apps are a highly effective tool for forward thinking organisers to take their events to another level. An app can be used to fulfil key organisational functions, provide covetable advertising space and perform a crucial information gathering function. However, in order for it to function at its best, the app needs to be downloaded and used, and in order to achieve this kind of take up, the app must be properly marketed. There is little point in spending time and money on developing a top spec app with excellent functionality if it is never downloaded. This is why the marketing stage of the app is as crucial to its success as the development of the app itself. Insight Mobile are experts at marketing conference apps and can be contact at firstname.lastname@example.org or on +44 (0)1273 803000.